Milan, the world’s fashion capital hosts Prada’s new project, a 60 meters tower for the art treasure of Miuccia Prada. Three years after the opening of Prada Fondazione, Prada group finally works in full force thanks to the opening of the new space. The first guests already visited the building in February and Miuccia Prada presented her Autumn/Winter collection here. The former distillery dated back in 1920s, runed by Rem Koolhaas, took Prada’s space to the rank of the most interesting cultural space of Milan. Nine floors filled with surprises, or, as Koolhaas himself says, “a radical variety within the same space.” The layout of the floors alternates from rectangular to trapezoidal, each floor is higher than the previous one (the ceilings on the first floor have a height of 2.7 meters, and at the last one they have 8 meters already) and the atmospheric lighting is provided by panoramic windows. Simply beautiful!
Marchesi was founded in 1824 and is one of the most famous commercial activity in Milan. Situated in a historic building, the layout of which had not been changed, Prada, the majority shareholder, would have paid 8 million euro for it. The project was created by architect Roberto Bacciocchi, who built it around the main element of any pastry – sweets.
How closely Miuccia Prada followed the implementation of the project can be seen in every detail: chairs in the style of the sixties, silk wallpaper with jacquard patterns similar to Miu Miu prints, the 120 square meters of shop is covered in dark brown marble, with marble counter and shelves in cherry wood and glass, a large mirror and of course the benches where a triumph.
The new bakery of via Montenapoleone will offer two new formulas for a cream with dark chocolate and hazelnuts without sugar, all the desserts being prepared daily on the spot. Cakes, pralines, biscuits and croissants – all served the Prada way! Sweeeeeeeet!
Miuccia Prada inspired her latest collection by one of the art movements of the seventies, built on the interest in Art Deco, and has created a very beautiful line in which we saw a lot of chiffon dresses, fancy fur and graphic prints. All this perfectly complement with the sandals and boots with platform resembling art objects. White, red and black models are designed in a minimalist style and platforms with reliefs – in the collection there are several models with gold and silver platform, metal-like structure of the first skyscrapers. The Prada shoes are always a good buy, you just wait for the new collection to come in the stores. Before you the best shoes of the new collection.
Shopbob and Born Free, in collaboration with 22 designers, MAC cosmetics, Amazon Fashion and Vogue, launched a charity project together, from which 100% of the sales will go to the fight against HIV transmission from mother to child. Leading designers like Miuccia Prada, Diane von Furstenberg, Phoebe Philo, Stella McCartney and others, created items with bright tribal patterns for both women’s and children’s clothing in the same design.
Iconic photographer Patrick Demarchelier shot models Sasha Pivovarova, Doutzen Kroes and Karolina Kurkova with their children for the Born Free campaign. “I am delighted that such a noble fashion community devotes its time and talent of our common challenging but achievable goal – the prevention of HIV transmission from mother to child. The importance of this project is difficult to overestimate . And for me a great honor – to contribute to the solution of this problem . We all got together at the right time and the right place to combine our efforts and save millions of lives , “- says John Megru , executive director of Born Free. The entire collection is available for purchase at Shopbob.com.
Domenico Dolce and Stefano Gabbana, the designers behind the Dolce & Gabanna fashion house, have been found guilty of tax evasion. Despite their popularity and fan’s support the Italian Court decided to uphold last June’s guilty verdict that saw the designers both sentenced to 20 months in prison for committing tax evasion. They are not the only ones that went through court from the fashion industry : Valentino and Roberto Cavalli were accused as well of tax evasion, eventually cleared, and this year Miuccia Prada and her husband Patrizio Bertelli joined the trend, being targeted by the taxing authorities. Italy is thought to forfeit an estimated $150 billion a year in unpaid taxes, the third highest rate in Western Europe.
Coming back to Domenico and Stefano, the crime is said they committed goes back in 2004 when the duo sold their Dolce & Gabbana and D&G brands to the Luxembourg-based holding company Galdo SRL. They have always firmly denied the accusations brought to them and have appealed last year’s decision with their legal representative, Massimo Dinoia, saying : “Those issues that concern the image of the fashion house and the creation of products, while all that pertains to the commercial phase, such as the organization and the administration of the company structures, concern other offices and individuals.” For now Domenico Dolce and Stefano Gabbana are said to be shocked.
Miuccia Prada and her design team reinvented the classic shoes for the Miu Miu Fall Winter 2014 season. She proposes delicate and simple shapes decorated with lug soles and a utility heel. Miuccia – visionary as always.
Check out the Miu Miu eyewear collection for the new season. Being the younger line of Miuccia Prada, the Miu Miu collection is playful, with cool finishes and a wide range of colours. The sunglasses can be purchased on Miu Miu’s official e-commerce site.
Pirelli celebrated 50 years of its world-wide famous calendar. Best photographers, and the most beautiful girls in the world contributed to the grow of the calendar and made it the most awaited and the most known ever. The fashion elite, models and actors attended the event. Kevin Spacey was the master of ceremonies, welcoming celebs like Miuccia Prada, Peter Lindbergh, Robert Freeman, gorgeous Sophia Loren and others, all invited to take a peek at the 2014 edition of the calendar, shot by Helmut Newton in 1986, and never published until today.
Photos by Saskia Lawaks.
- The 2014 Pirelli Calendar 2014-An Abandoned Project by Helmut Newton (astairwaytofashion.com)
- Why You Won’t See Any Naked Models in This Year’s Pirelli Calendar (stylecaster.com)