Meet Gretchen Röehrs, amazing artist and designer who’s illustrations become the subject of a book, and a quite interesting one – “A Fashion Feast for the Eyes, From Banana Peel Jumpsuits to Kale Frocks”.
Her work has been featured in famous publications like The New York Times, Harper’s Bazaar, Elle, among others. Here is a sneak peak from her book, released on 13th of February 2018.
Harper’s Bazaar Interview: What’s the story behind using food in your fashion illustrations?
Gretchen Roehrs: It all started as a bit of a taunt to a friend on the East coast who missed fresh fruits and vegetables during the winter months. I figured if they couldn’t eat anything fresh, they could at least laugh at a few ladies wearing blackberries as frocks.
HB: Do you think food and fashion have parallels?
GR: There are tremendous parallels between food and fashion. Both really cater to the visual sense, but it’s just as important that they have a pleasing texture. Fashion is a lot like cooking in that you can make up for average ingredients or fabrics with beautiful execution and care. Christina Tosi of Milk Bar does with with her delicious compost cookies just as well as Rei Kawakubo can turn a trash bag into a gown.
HB: What’s your favorite food to work with?
GR: Fruits and vegetables have always been so attractive to me, especially when they’re put on display every week at my neighborhood’s farmers market. They beg to be captured before I eat them!
HB: What inspires you?
GR: I’m inspired by all sorts of everyday, mundane things. Color is huge for me, which is why I like cooking and drawing with the most vibrant colors and produce I can find. Walking through Chinatown is a sensory overload for me because of all the funny trinkets, exotic fruits and interesting smells.
HB: What’s your artistic process like?
GR: The food usually tells me what it wants to be, but sometimes I have to contort it into a look. From there I sketch around it and let it come to life.
Check out her amazing work at her website and follow her day by day.