Calvin Klein chose 20-year-old pop star Justin Bieber to stand by sensual Lara Stone in the new advertising campaign of the brand for Spring/Summer 2015. Shoot by Mert Alas and Marcus Piggott in New York, the images show a fully tattooed body of the teenager following company’s earlier poster boys, like Mark Whahlberg who fronted the campaign back in 1992 alongside Kate Moss.
“Calvin Klein is such an iconic brand and I am excited and honoured to become a part of the Calvin Klein brand legacy with this campaign,” Bieber said. “I have been a long-time fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true. This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
There has always been a stir around Calvin Klein‘s underwear campaigns for the gorgeous man the designer elected as the company’s image. So Bieber just joined an elite group of male actors and models who have filled Calvin Klein’s white cotton smalls. Does he really live up for the fame of his predecessors? Check out the shooting below and give us your opinion!
Models: Justin Bieber & Lara Stone;
Photographed by Mert Alas & Marcus Piggott.