Become ‘green’, get dressed in ‘blue’ – under this motto the mega-brand is launching a line dedicated entirely to denim. H & M proved once again that style and eco-friendly materials go fabulously well together. The capsule collection, entitled Concious, has 40 pieces for women, kids and men – basic and high wasted skirts, skinny and boyfriend pants, a killer jumpsuit and even scarves.
The brand not only used environmentally friendly materials – like viscose product from eucalyptus pulp – but also technologies that cause much less damage to the environment, using minimal water waste and low energy consumption.
Conscious Denim will go on sale on October 2 and at a glance at the brand’s look book we are pretty sure the clothes will fly off shelves faster than we can “add to chart”.