The August cover of Vogue US features the 26 years old blonde beauty, Blake Lively, known for her role in Gossip Girl, for six years, as Serena van der Woodsen. In the fashion editorial inside the magazine she goes country chic, for the lenses of legendary Mario Testino and talks about her new project – a turn in her career – the launching of her own web site, called Preserve. The idea came from her love for the things that are made with the hands, an art that is about to go extinct and she simply doesn’t want to let that happen – food, pillows, clothes and so on – and it will be part a monthly digital magazine, part a video blog, and an e-commerce site. “ My theory is that people used to love that they could go anywhere in the world and find that same cup of coffee. They could be in the most rural place and—surprise!—there’s a Starbucks. But something’s shifted. People want to get back to the magic of smaller, special, and handmade. We grew up getting every bit of information we needed instantly. So we want to know the backstory; we want to know why something is the way it is. And if there’s no answer other than because it’s big, because it makes money, because it’s corporate—we don’t connect with that. People want things with meaning. I know that because I want that. This space doesn’t exist, so I’m creating it ” – says Blake. We really hope she can pull that of, but ever since she made her entrance on the movie scene Blake showed of a determined working spirit, and there is no doubt the site will be a success.
About her initiative, another workaholic like Ivanka Trump says : “ I am really excited about it. Through curation, storytelling, nurturing creativity, she’s really sharing another side of herself with a much larger audience. I don’t think there’s such a disconnect between what she’s traditionally done as an actress and this new platform. Her ability to story-tell is something that she’s clearly cultivated since childhood.”
Star Blake Lively;
Photographed by Mario Testino;
Stylist Tonne Goodman.