To celebrate their 15th anniversary, Nails. Inc signed Alexa Chung as the image of the brand’s Fall/Winter 2014 campaign, replacing her good friend Poppy Delevingne. She will also work with the UK-based brand in creating a six shades collection inspired by fabrics, available starting August 2014, in a completely new bottle redesigned by Fabien Baron.
“Nails are the only area where I’ll really get wacky with prints and colour – I pretty much only wear navy and black clothing on a day-to-day basis, but then I’ll happily do a crazy nail, so Nails Inc was the perfect fit for me,” Chung said to Vogue UK.
When asked about how much time she spends getting ready to go out Alexa says: “Although the thing is, I say I’m really low-maintenance but I’m always in hair and make-up for work so in reality it probably takes me an hour and a half to get ready! But in my own time, manicures and generally doing my nails is the only part of grooming I can really get into – it’s probably partly from living in New York where women get regular manicures as a matter of course. I can’t relax during massages and facials give me spots… basically I do the bare minimum of grooming that all girls have to do and then I’ll do my nails.”