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A Stairway to Fashion

For A Good Cause – Shopbob and Born Free Africa Charity Project

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Born Free Charity Project

Shopbob and Born Free, in collaboration with 22 designers, MAC cosmetics, Amazon Fashion and Vogue, launched a charity project together, from which 100% of the sales will go to the fight against HIV transmission from mother to child. Leading designers like  Miuccia Prada, Diane von Furstenberg, Phoebe Philo, Stella McCartney and others, created items with bright tribal patterns for both women’s and children’s clothing in the same design.

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Model Doutzen Kroes for Born Free

Iconic photographer Patrick Demarchelier shot models Sasha Pivovarova, Doutzen Kroes and Karolina Kurkova with their children for the Born Free campaign. “I am delighted that such a noble fashion community devotes its time and talent of our common challenging but achievable goal – the prevention of HIV transmission from mother to child. The importance of this project is difficult to overestimate . And for me a great honor – to contribute to the solution of this problem . We all got together at the right time and the right place to combine our efforts and save millions of lives , “- says John Megru , executive director of Born Free. The entire collection is available for purchase at Shopbob.com.

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Model Karolina Kurkova for Born Free

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Model Doutzen Kroes for Born Free

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Model Karolina Kurkova for Born Free

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Model Sasha Pivovarova for Born Free

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Born Free
Victoria Victoria Beckham Dress
$220.00

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Born Free
Alberta Ferretti Tunic Dress
$170.00

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Born Free
Prada Pleated Skirt
$245.00

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Born Free
Marchesa Party Dress
$245.00

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Born Free
Chloe Dolman Sleeve Top
$195.00

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Born Free
Marni Maxi Dress
$245.00

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4 comments

  1. Pingback: Born Free Africa Festival On The Occasion Of Mother’s Day | A Stairway To Fashion

  2. Pingback: Blogdom Apr. 23-May 21, ’14 | The ToiBox of Words

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