The French jewellery house, Fred, was founded in 1936 by Fred Samuel. The Force 10 design was born in 1966, as a gold marine knot and cable and this time the designer created, for the first time ever, watches for the collection. The style is minimalist, sporty, classic and young in spirit, gold or silver bracelet, adorned with diamonds. The Force 10 bracelets, synonymous with Riviera chic, are on the wrists of the most stylish people in Paris. I personally love them!