The 29 years old Alexa Chung signed a collaboration with the british mascara and eye brand Eyeko. The founders of the brand, Max and Nina Leykind, were drawn by her love for their hero liquid eyeliners and that is how the collaboration started.
“I’m really excited to be working with Eyeko,” the British beauty says. “It is probably no secret I’m a big fan of the cat-eye eyeliner flick and after trying many different brands, Eyeko definitely is the best in creating my favorite ’60s look. I love that I won’t be just a face of the brand, but that I’ll also get to work with Max and Nina on the whole creative process.“
The first Alexa For Eyeko collection will be available from this month, November, featuring the Eye Do Liquid Eyeliner and Mascara in a set with a limited-edition poster.