A Stairway To Fashion

Joint Collection – Nike and the Japanese Artist Yuko Kanatani

Nike designers have created a new Spring/Summer 2014 collection of leggings -Tights of the Moment – in collaboration with the Japanese artist Yuko Kanatani. These leggings offer an increased comfort – as always, when it comes to Nike – and the latest fashion trends. The result of the collaboration was the creation of three limited edition models of leggings, the first of which – Magical Kaleidoscope – will be presented in late January.

At the beginning of the project, needing to match my drawings to a moving body was quite a hurdle,” Yuko says. “But it was also very inspiring and interesting to have outside direction and try something new.

Magical Kaleidoscope - Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope – Nike in collaboration with artist Yuko Kanatani

Yuko was asked to tailor her illustrations to a body map provided by the Nike Sport Research Lab. A body map uses athlete-informed data to show the location of an individual’s muscles and heating and cooling zones. Using this as her compass, Yuko created three-dimensional drawings to match these key areas of the body. For example, the NTM-Magical Kaleidoscope features pops of colors and shapes aimed to highlight leg muscles in a flattering fashion. Digital sublimation technology, which employs a heat press to send ink from a printed picture onto a piece of fabric, transferred Yuko’s art onto the tights.

Magical Kaleidoscope - Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope – Nike in collaboration with artist Yuko Kanatani

To picture a body in motion, Yuko looked to the circus, envisioning a fantastically colorful environment rich with movement and music. Yuko used colored pencils to bring this vision to life.

Magical Kaleidoscope - Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope – Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope - Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope – Nike in collaboration with artist Yuko Kanatani

Performance is typically achieved through science,” Yuko says. “But mood impacts performance as well, and since visuals influence one’s mood, I looked to create colorful and cheerful artwork. I wanted to lift the spirits, and thus the performance, of those wearing the tights.

Yuko’s dynamic aesthetic complements the tight’s performance attributes. Soft Nike Dri-FIT fabric pulls sweat away from the skin to help keep athletes dry and comfortable.

Magical Kaleidoscope - Nike in collaboration with artist Yuko Kanatani

Magical Kaleidoscope – Nike in collaboration with artist Yuko Kanatani

The NTM-Magical Kaleidoscope will be available in select retailers and on Nike.com in China and Sweden beginning Jan. 28 and globally on Jan. 31. The collection’s remaining two designs will roll out in the coming months.

 

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